Because an American marketing firm with an equally catchy name: LEXICON Branding, Inc. - said so!
You'd think they'd ask the general public or came up with the name themselves, (actually they tried to do the latter as you'll read further below), but noooo! Formerly RIM, (Research in Motion) now called BlackBerry Limited, instead, paid money to the well-known marketing firm - Lexicon Branding, Inc. - a firm whose sole purpose is to invent names for products (gosh I wish I had that job), to do just that!
BlackBerry Limited, (or RIM as I like to remember them being Canadian and all), is a telecommunication and wireless equipment company headquartered in Waterloo, Ontario, Canada and is best known, as you all know by now, as the developer of the BlackBerry smartphone and tablet.
